A real advert from 1922 - aimed at Mum or Dad? It looks like the boy is aiming his erector set piece at the little picture of the boy in the suit. Do you think he has another piece stashed in his pocket?
I want to know who the artist is - was he/she having a right laugh or were they totally oblivious?
( I found this while noodling about (read procrastinating) some internet sale pages - a guy is selling a heap of adverts he's taken from old magazines for about US$12 each - he is also selling old magazines that may or may not be complete... they may be a page missing so they are being sold 'as is' for about $12)